Why You Shouldn't Use Your Cold List - By Bo Sanchez

MLM companies thrive on Hot Lists.
MLM means multi-level marketing or network marketing.
Let me define what’s a Hot List.
Every new networker that joins the MLM company brings with him a Hot List. This is a list of people in his life that knows him and trusts him with their life. Because of his close relationship with them, all he has to do is say, “I’ve joined in this MLM company. You should join too! We’ll be rich!” And some of these close people will join.
These are family members, best friends, and people who admire him.
But soon, the person’s Hot List is depleted.
He has talked to everyone close to him. They either joined him or rejected him. What does he do now?

Wrong Move: Sell to the Cold List

He now tries to sell or recruit to his Cold List.
The Cold List is a bunch of people that he doesn’t know or trust him. They’re officemates in other department he hardly meets. They’re neighbors he sees once a year. They’re far-off cousins. Goodness, they’re strangers in the street and seatmates in the bus.
His opening lines to his Cold List: “Hi, I know you don’t know me but I just joined this Network Marketing company. I think you should join too! We’ll be rich!”
Obviously, his rejection rate skyrockets.

A Special Valentines Gift - By Bo Sanchez

This will be very short.

I’m going to give you a special gift today.

For some weeks now, I’ve been writing to you about the awesome power of our words. Our words shape our destiny. Our words bring down blessing or bring down curse.

So for Valentines, I wrote “Faith Declarations” for three groups of people…

Faith Declaration #1: For married people.

Faith Declaration #2: For singles who want to get married.

Faith Declaration #3: For singles who want happy celibacy.

If you’re separated or widowed, you decide if you belong to #2 or #3.

For example, my mother is a widow.

She’s 84 years old.

A "New" Way of Marketing

I now run 12 small businesses.

Through the many years of mistakes, I’ve learned many lessons. Believe me, you don’t want to repeat my mistakes. And you should skip them.

This month, I’d like to share with you a new way of marketing that you can apply to almost any business. You could be selling lemonade in front of your house or a multi-million dollar business. The principles are the same.

And honestly, it isn’t really new at all.

I call it Relationship Marketing.

The Way They Did It Before

Let’s say you made a better mousetrap. Literally.

You call it the Clean Mousetrap.

When a mouse moves near this hi-tech gizmo, the motion detector signals a built-in scanner to check if it really is a mouse.

Once confirmed, it zaps the mouse painlessly (no cruelty to animals). The machine automatically wraps the dead mouse in an airtight box made of paper (biodegradable). When you wake up in the morning, all you’ll see is an oval-shaped box inside the trash can beside the Clean Mousetrap. And no cleaning necessary. The Clean Mousetrap disinfects all its parts after every successful rodent capture. A slight problem: A normal mousetrap costs P19.95. Your gizmo costs P39,950.

So you now define your target market: These people (1) have a rodent problem at home, (2) don’t like touching dead animals, especially rats, (3) they’re obsessed with cleanliness, and (4) are very wealthy.

Traditionally, business owners consign their products to appliance stores and advertise in newspapers and magazines.

Remove Lies From Your Mind

You have lies in your mind.
These lies have stolen much of your joy and blessings.
Here’s the problem: You don’t know they’re lies.

My friend priest told me this hilarious story.

One day, a priest saw a group of kids surrounding a dog. Curious, he came over and asked, “What are you doing?” One kid said, “Father, we’re arguing as to who would own this stray dog. We all want him. So we decided that the one who can say the biggest lie would take home the dog.” The priest shook his head and said, “That’s wrong! Do you know that lying is bad? It’s against the commandments of God. Do you know that when I was your age, I never told a single lie?” For a moment, there was silence. All the kids looked very sad. The priest was happy. He felt his message hit home. Finally, the smallest boy said, “Okay, no one can beat that. Give him the dog.”


The First Lie I Ever Told

Great Face to Face Abilities

Why do many “A” students end up populating the middle class? Why do some students with poor academics end up multi-millionaires?

One reason: “A” students have perfected the skills of reading a book, following instruction, and answering exams. But they may have not learned the skill of building relationships.

This morning, my sons and I just finished watching again the video of Shamu, the Killer whale in Seaworld. It’s absolutely spectacular. (You should watch it “live”. It takes your breath away.)

How can these massive animals jump, dive, twirl, and dance following the hand movements of their trainers?

How do they do it?

In the video, the trainers divulged their secret.

“Bottom line, it’s relationship,” they said. “We have a relationship with the whales. We love them.” Basically, they spend the entire day with the killer whales. They play with them, they swim with them, they talk to them. Once they’re able to build a relationship with them, the whales trust them.

Don't Be A Parasite, Be Truly Rich Instead!

When I was a small boy, I remember always seeing a relative visiting my mother. She was a frail lady who knocked on our doors twice a month. Usually, she would bring her little daughter with her. Each time, Mom would give them food and money. They would go home with a bag of canned goods and cash in their pocket.


Later on, I found out that Mom paid for their house rent, electricity and water bill, a small food allowance, and tuition fees for her daughter.
Most of the time, they had special requests. Mom would say, “She’s asking money for her daughter’s dental work,” or “The daughter has a new school project,” or “The girl is asking money for a new pair of rubber shoes for P.E….”


Through the years, this woman and daughter became a constant fixture in our home. I watched this daughter grow up, get married, have a baby boy. Because the mother was now very old and frail, she could no longer go to the house. It was now her daughter and her grandson who were coming twice a month. And the tradition continued. Different faces, same needs: Dental work, school projects, rubber shoes…