A "New" Way of Marketing

I now run 12 small businesses.

Through the many years of mistakes, I’ve learned many lessons. Believe me, you don’t want to repeat my mistakes. And you should skip them.

This month, I’d like to share with you a new way of marketing that you can apply to almost any business. You could be selling lemonade in front of your house or a multi-million dollar business. The principles are the same.

And honestly, it isn’t really new at all.

I call it Relationship Marketing.

The Way They Did It Before

Let’s say you made a better mousetrap. Literally.

You call it the Clean Mousetrap.

When a mouse moves near this hi-tech gizmo, the motion detector signals a built-in scanner to check if it really is a mouse.

Once confirmed, it zaps the mouse painlessly (no cruelty to animals). The machine automatically wraps the dead mouse in an airtight box made of paper (biodegradable). When you wake up in the morning, all you’ll see is an oval-shaped box inside the trash can beside the Clean Mousetrap. And no cleaning necessary. The Clean Mousetrap disinfects all its parts after every successful rodent capture. A slight problem: A normal mousetrap costs P19.95. Your gizmo costs P39,950.

So you now define your target market: These people (1) have a rodent problem at home, (2) don’t like touching dead animals, especially rats, (3) they’re obsessed with cleanliness, and (4) are very wealthy.

Traditionally, business owners consign their products to appliance stores and advertise in newspapers and magazines.

Others hire sales people to go door-to-door in wealthy subdivisions. Others use telemarketing. Have you ever had sales people call you up at home offering vacuum cleaners, hotel memberships, bank loans, and insurance? I feel sorry for these people who call up total strangers. It’s not an easy job.

All of these methods are very expensive too.

And their success rate is spotty, at best.

There’s a new way of doing marketing - which isn’t new at all.

I call Relationship Marketing.

If you have a business—or would like to start one—you need this badly. I don’t use gimmicks, tricks, lures, and hardball selling techniques. I just use this one tool: Relationship.

I use this one tool in three ways:

• I use it to attract the Curious (prospect).

• I use it to turn the Curious into a Customer.

• I use it to keep a Customer.

My business strategy? I just love people.

I have 12 businesses because I love to create, market, and distribute products that will meet their needs and make them happier.

I’ll explain more about it next week.

Again this an update from the weekly newsletter of Bo Sanchez's Truly Rich Club.

Join me in learning more ways to earn money without being robbed of your soul, and most of all you get to bless your family and your friends with your new acquired wealth and mindset.

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